{"id":9007,"date":"2026-03-31T17:15:13","date_gmt":"2026-03-31T09:15:13","guid":{"rendered":"https:\/\/ozellemed.com\/?p=9007"},"modified":"2026-04-01T09:31:31","modified_gmt":"2026-04-01T01:31:31","slug":"how-a-regional-distributor-help-veterinary-clinics-upgrade-from-3-part-cbc-to-integrated-diagnostics","status":"publish","type":"post","link":"https:\/\/ozellemed.com\/pt\/how-a-regional-distributor-help-veterinary-clinics-upgrade-from-3-part-cbc-to-integrated-diagnostics\/","title":{"rendered":"Como um distribuidor regional reavivou a renova\u00e7\u00e3o de equipamentos num mercado maduro de diagn\u00f3stico veterin\u00e1rio"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-when-installed-base-becomes-the-growth-challenge\">Quando a base instalada se torna o desafio para o crescimento<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, em muitos mercados veterin\u00e1rios, os analisadores hematol\u00f3gicos j\u00e1 se encontram amplamente instalados nas cl\u00ednicas. Para um distribuidor de produtos de diagn\u00f3stico veterin\u00e1rio que opera em v\u00e1rios mercados da regi\u00e3o EMEA, esta realidade criou um desafio comercial inesperado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante anos, o distribuidor tinha constru\u00eddo um neg\u00f3cio de sucesso fornecendo analisadores hematol\u00f3gicos a cl\u00ednicas de pequenos animais. Mas, em 2025, o mercado tinha atingido uma fase de maturidade j\u00e1 conhecida: a maioria das cl\u00ednicas j\u00e1 possu\u00eda equipamento de diagn\u00f3stico. Muitos desses analisadores tinham sido instalados anos antes e continuavam a ser utilizados para an\u00e1lises de hemograma completo de rotina. Na maioria dos casos, tratava-se de sistemas tradicionais de contagem diferencial em tr\u00eas partes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora estes instrumentos continuassem operacionais, ofereciam uma profundidade de diagn\u00f3stico limitada em compara\u00e7\u00e3o com as tecnologias mais recentes. Consequentemente, o distribuidor viu-se confrontado com uma situa\u00e7\u00e3o complexa: elevada penetra\u00e7\u00e3o do equipamento, mas pouca motiva\u00e7\u00e3o por parte das cl\u00ednicas para atualizar o equipamento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-searching-for-a-new-upgrade-path\">Em busca de um novo caminho para a atualiza\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de se concentrar em melhorias graduais, o distribuidor come\u00e7ou a procurar tecnologia de diagn\u00f3stico que pudesse alterar de forma fundamental o di\u00e1logo com as cl\u00ednicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo era introduzir um sistema que oferecesse aos veterin\u00e1rios uma raz\u00e3o cl\u00ednica e operacional clara para reconsiderarem os seus analisadores atuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa investiga\u00e7\u00e3o acabou por conduzir a Ozelle\u2019s <a href=\"https:\/\/ozellemed.com\/pt\/ehvt-50\/\">Analisador multifuncional veterin\u00e1rio EHVT-50<\/a>. Ao contr\u00e1rio dos analisadores hematol\u00f3gicos convencionais, o EHVT-50 integra v\u00e1rias capacidades de diagn\u00f3stico num \u00fanico sistema para uso cl\u00ednico, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hematologia com an\u00e1lise morfol\u00f3gica assistida por IA<\/li>\n\n\n\n<li>testes de imunoensaio, tais como a cCRP canina e a SAA felina, para avalia\u00e7\u00e3o da inflama\u00e7\u00e3o<\/li>\n\n\n\n<li>cPL canino e fPL felino para avalia\u00e7\u00e3o da pancreatite<\/li>\n\n\n\n<li>cT4 canina e fT4 felina para doen\u00e7as da tir\u00f3ide<\/li>\n\n\n\n<li>diagn\u00f3sticos integrados de urina e fezes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para avaliar o desempenho desta abordagem integrada na pr\u00e1tica cl\u00ednica quotidiana, o distribuidor colocou unidades de avalia\u00e7\u00e3o em v\u00e1rias cl\u00ednicas parceiras.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-3-1024x683.jpg\" alt=\"\" class=\"wp-image-9010\" srcset=\"https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-3-1024x683.jpg 1024w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-3-300x200.jpg 300w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-3-768x512.jpg 768w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-3-18x12.jpg 18w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-veterinarians-identified-as-key-limitations\">O que os veterin\u00e1rios identificaram como principais limita\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As conversas com os parceiros veterin\u00e1rios revelaram v\u00e1rios desafios recorrentes nos fluxos de trabalho de diagn\u00f3stico existentes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informa\u00e7\u00f5es diagn\u00f3sticas limitadas: Os analisadores tradicionais de hemograma completo (CBC) de 3 partes permitem uma diferencia\u00e7\u00e3o b\u00e1sica dos leuc\u00f3citos, mas oferecem uma vis\u00e3o limitada da morfologia celular e dos padr\u00f5es inflamat\u00f3rios.<\/li>\n\n\n\n<li>Complexidade da manuten\u00e7\u00e3o: Muitos analisadores convencionais exigem a limpeza regular da tubagem, a calibra\u00e7\u00e3o e outros procedimentos de manuten\u00e7\u00e3o \u2014 tarefas que podem ser dif\u00edceis de gerir em cl\u00ednicas com grande volume de trabalho.<\/li>\n\n\n\n<li>Fluxos de trabalho de diagn\u00f3stico fragmentados: Quando os veterin\u00e1rios necessitam de exames adicionais, tais como marcadores inflamat\u00f3rios, marcadores pancre\u00e1ticos ou rastreio da tir\u00f3ide, as amostras s\u00e3o frequentemente processadas utilizando instrumentos distintos ou encaminhadas para laborat\u00f3rios externos. Este fluxo de trabalho fragmentado pode atrasar as decis\u00f5es de diagn\u00f3stico at\u00e9 mais tarde no mesmo dia ou mesmo para o dia seguinte.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-demonstrating-an-integrated-diagnostic-workflow\">Demonstra\u00e7\u00e3o de um fluxo de trabalho de diagn\u00f3stico integrado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o distribuidor come\u00e7ou a apresentar o analisador multifuncional veterin\u00e1rio EHVT-50, os veterin\u00e1rios reagiram inicialmente ao seu design operacional simplificado. A arquitetura \u00abZero Fluid Tubing\u00bb do analisador elimina muitos dos requisitos de manuten\u00e7\u00e3o associados aos analisadores hematol\u00f3gicos tradicionais, reduzindo problemas como obstru\u00e7\u00f5es nas tubagens e rotinas di\u00e1rias de limpeza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais importante ainda, o sistema permitiu que as cl\u00ednicas realizassem v\u00e1rios exames de diagn\u00f3stico na mesma plataforma e no mesmo fluxo de trabalho de consulta. Em vez de recorrerem a instrumentos de diagn\u00f3stico separados \u2014 ou de enviarem amostras para laborat\u00f3rios externos \u2014, as cl\u00ednicas podiam realizar an\u00e1lises de hemograma completo juntamente com testes de imunoensaio diretamente durante a mesma consulta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para muitos veterin\u00e1rios, isto representou uma mudan\u00e7a significativa na forma como os diagn\u00f3sticos podiam ser integrados na tomada de decis\u00f5es cl\u00ednicas do dia-a-dia.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"9019\" src=\"https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-1-1-1024x683.png\" alt=\"\" class=\"wp-image-9019\" srcset=\"https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-1-1-1024x683.png 1024w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-1-1-300x200.png 300w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-1-1-768x512.png 768w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-1-1-18x12.png 18w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-early-clinical-experience\">Experi\u00eancia cl\u00ednica inicial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma cl\u00ednica que participava no programa de avalia\u00e7\u00e3o do distribuidor recorria anteriormente a um analisador hematol\u00f3gico b\u00e1sico para a realiza\u00e7\u00e3o de hemogramas completos de rotina. Quando os casos exigiam investiga\u00e7\u00f5es adicionais \u2014 tais como suspeita de pancreatite, doen\u00e7as inflamat\u00f3rias ou dist\u00farbios end\u00f3crinos \u2014, as amostras eram normalmente encaminhadas para laborat\u00f3rios externos. Isto atrasava frequentemente a confirma\u00e7\u00e3o do diagn\u00f3stico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s a introdu\u00e7\u00e3o do analisador multifuncional veterin\u00e1rio EHVT-50, a cl\u00ednica passou a realizar v\u00e1rios destes exames adicionais diretamente durante as consultas. Ao combinar a an\u00e1lise do hemograma completo com marcadores de imunoensaio no mesmo sistema, os veterin\u00e1rios conseguiram, em muitos casos, esclarecer quest\u00f5es de diagn\u00f3stico ainda durante a mesma consulta do paciente.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-2-1024x683.jpg\" alt=\"\" class=\"wp-image-9011\" srcset=\"https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-2-1024x683.jpg 1024w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-2-300x200.jpg 300w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-2-768x512.jpg 768w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-2-18x12.jpg 18w, https:\/\/ozellemed.com\/wp-content\/uploads\/2026\/03\/veterinary-diagnostics-case-study-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-early-signals-of-renewed-upgrade-demand\">Sinais precoces de uma renovada procura por melhorias<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poucos meses ap\u00f3s a instala\u00e7\u00e3o de unidades de avalia\u00e7\u00e3o nas cl\u00ednicas parceiras, o distribuidor come\u00e7ou a observar algo que n\u00e3o acontecia h\u00e1 v\u00e1rios anos. As cl\u00ednicas que h\u00e1 muito continuavam a utilizar analisadores hematol\u00f3gicos mais antigos estavam agora a discutir ativamente a substitui\u00e7\u00e3o do equipamento. V\u00e1rios clientes optaram por substituir os seus sistemas de tr\u00eas componentes existentes, em vez de manterem v\u00e1rios dispositivos de diagn\u00f3stico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No primeiro ano ap\u00f3s o lan\u00e7amento, o distribuidor informou que o EHVT-50 se tinha tornado uma das atualiza\u00e7\u00f5es de diagn\u00f3stico mais rapidamente adotadas entre as suas cl\u00ednicas veterin\u00e1rias clientes. Para o distribuidor, o resultado foi mais do que um lan\u00e7amento de produto bem-sucedido. Marcou o in\u00edcio de um ciclo renovado de atualiza\u00e7\u00f5es num mercado que, at\u00e9 ent\u00e3o, parecia estagnado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implications-for-veterinary-diagnostics-distributors\">Implica\u00e7\u00f5es para os distribuidores de produtos de diagn\u00f3stico veterin\u00e1rio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em muitos mercados veterin\u00e1rios, <a href=\"https:\/\/ozellemed.com\/pt\/veterinary-hematology\/\">analisadores hematol\u00f3gicos <\/a>j\u00e1 est\u00e3o amplamente instalados. O crescimento futuro poder\u00e1, por isso, depender menos da instala\u00e7\u00e3o inicial de equipamentos e mais da cria\u00e7\u00e3o de percursos de atualiza\u00e7\u00e3o claros para as cl\u00ednicas existentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A introdu\u00e7\u00e3o de sistemas de diagn\u00f3stico que ampliam as capacidades cl\u00ednicas e, ao mesmo tempo, simplificam o fluxo de trabalho pode ajudar os distribuidores a retomar as discuss\u00f5es sobre atualiza\u00e7\u00f5es com cl\u00ednicas que, de outra forma, poderiam continuar a utilizar equipamento antigo durante muitos anos. Neste caso, um sistema de diagn\u00f3stico multifuncional integrado fez mais do que substituir o equipamento. Ajudou a criar um novo ciclo de moderniza\u00e7\u00e3o do diagn\u00f3stico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ozellemed.com\/pt\/contact-us\/\">Saiba mais.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>When Installed Base Becomes the Growth Challenge Across many veterinary markets today, hematology analyzers are already widely installed in clinics. For one veterinary diagnostics distributor operating across several EMEA markets, this reality created an unexpected commercial challenge. For years, the distributor had built a successful business supplying hematology analyzers to small animal clinics. But by [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9021,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,22],"tags":[55,62,63],"class_list":["post-9007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ozelle-case-study-hematology-analyzer","category-22","tag-cbm","tag-ehvt-50","tag-ehvt-75"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a Regional Distributor Reignited Equipment Upgrades in a Mature Veterinary Diagnostics Market - Ozelle<\/title>\n<meta name=\"description\" content=\"Discover ho a regional distributor help veterinary clinics upgrade from 3-part CBC analyzers to integrated diagnostic systems that combine hematology, immunoassay.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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