How a Regional Distributor Reignited Equipment Upgrades in a Mature Veterinary Diagnostics Market
When Installed Base Becomes the Growth Challenge Across many veterinary markets today, hematology analyzers are already widely installed in clinics. For one veterinary diagnostics distributor operating across several EMEA markets, this reality created an unexpected commercial challenge. For years, the distributor had built a successful business supplying hematology analyzers to small animal clinics. But by […]










